Approximately 34% of Cabarrus County children are overweight or obese according to the 2016 Community Needs Assessment. Obesity is one of the primary causes of preventable chronic diseases in the country and can also lead to long-term physical and emotional issues and challenges in children. Throughout the years, several community organizations have recognized the growing trend and tried to make a difference. However, they soon realized they could have a greater impact on the children of our county by collaborating to “move families to make healthy choices for life” - and that is how Children WIN was established.
Children WIN is launching a community campaign called Walk Cabarrus in 2020. The goal is to get families out and about walking in our county to reach #1BillionSteps as a community. To be successful, the campaign will need strong community support from partners like you. Sponsors of the campaign will be included in all marketing materials, but more importantly be a significant force in helping Children WIN combat childhood obesity in our community and make healthy choices, the easy choices.
As a sponsor, you would be helping Children WIN continue many of its current initiatives and fund additional programs. The partnership between Healthy Cabarrus and Atrium Health Cabarrus has already:
- Opened a childhood obesity clinic for our county
- Funded a research project in a low-income community to see how socio-economic status affects healthy living
- Launched the 5210 programs (5 servings of fruits and vegetables a day, 2 hours or less of screen time, 1 hour of daily physical activity and 0 sugary beverages) in all Cabarrus County Schools
Contact Heather Kincel, Director of Corporate Relations and Marketing with any questions at NorthEastFoundation@atriumhealth.org or (704) 403-4121. I will follow up in the coming weeks and thank you in advance for your strong support and consideration.